What is *BGS?

So you want to know what *BGS is, mmm? For years you have seen it on every pack of Pratley Adhesives but cant quite figure it out. On the eve of our 60th Anniversary, we shall finally explain...

In Pratley's early days, before the arrival of television and television advertising in South Africa, many of our representatives (from our electrical division) would take a box of Pratley Putty to their customers to demonstrate the product. The reason for this? Well, Pratley Putty was originally designed to anchor electrical terminals to electrical junction boxes.

The representative would hand a small sample of Pratley Putty to his customer and leave the customer's office chuckling to himself. He knew very well what the customer's comment about the sample of Pratley Putty would be the next they saw each other.

As the representative had expected, the next time he visited, the customer with much excitement would say, "Wow. This is Bloody Good Stuff!"

Each Pratley representative writes a customer satisfaction report after seeing his customer which he submits to Pratley management. The representatives' reports would always say the same thing. "Customer says it's Bloody Good Stuff." After hearing this exact statement from hundreds of customers over the years, the acronym *BGS (Bloody Good Stuff) was coined. Today, on the back of every pack of Pratley Adhesive, the acronym *BGS can be seen.